About six months ago, I joined the UX/UI team of a global luxury goods group, excited for the opportunity to take part in launching a new customer service product, starting with the Chinese market first.
Since then, I frequently hear the term 'MVP for China' being used by Product Owners, Business Analysts, and Developers alike.
As I am sure you know, for UXers (UX Designers), consistent and engaging user experience is a fundamental part of designing a good product and that is our mission. However, working on this Minimum Viable Product (MVP) project has been a particularly rough, challenging effort. It makes me think that the UX of Minimum Viable Products is not a happy marriage, but rather a fighting contest between two opponents. And,...
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What if you no longer needed to head into your local branch to get an offer on a mortgage to buy your main home? What if, with just a few clicks, you could walk away with your personal financing plan and mortgage in principle in less than 20 minutes? This is what Crédit Agricole next bank is offering its customers: the ability to choose their channel of interaction and a tool that is in line with their habits.
Following an invitation to tender launched in early 2018, Crédit Agricole next bank chose SQLI Switzerland to help it bring this project to fruition.
"While we were drawn to their responsiveness and engagement, in the end we were won over by the fact that SQLI's teams...
SQLI Suisse a été récompensé pour ses compétences digitales le 7 novembre dernier à Münich dans le cadre du Business Executive Forum Oracle. La...